Hilton and Amadeus Renew and Expand Business Intelligence Partnership

Michal Christine Escobar
Senior Editor, Hotels

In challenging times for the hotel industry, having access to quality, forward-looking data is paramount. Hilton and Amadeus announce an extension of their Business Intelligence partnership for Demand360, Rate360, and Agency360. These solutions provide the most comprehensive, forward-looking market data in the hospitality industry, allowing hoteliers to advance their decision making, optimize channel mix, and strengthen revenue per available room (RevPAR).

As part of the deal, Demand360, which provides one year of forward-looking occupancy data for more than 30,000 hotels worldwide, will also be the exclusive provider of forward-looking data integrated into Hilton’s Revenue Management System (GRO). With this integration, Demand360 data provides GRO’s analytics with improved visibility of booking activity that would otherwise not be accessible to the system. The result seen by the Hilton properties that recently completed the pilot integration is refined decision-making, enabling revenue improvement.

In addition to the business intelligence solutions, Hilton will also be encouraging hotels within their portfolio to adopt Amadeus’ GDS Advertising services. GDS advertising is a proven tool to help hoteliers attract high-value GDS bookings and target travel agents at the point of sale across all four of the industry-leading global distribution systems.

Hilton will continue to recommend Demand360Rate360Agency360 for use in its properties and work with Amadeus to increase adoption across the organization’s brand portfolio, which includes more than 6,200 hotels across 118 countries and territories.

“As we continue to partner with our hotels in their business recovery, we remain committed to providing hoteliers with the tools and technologies necessary to help them improve performance and stay competitive” said Jonathon Wardman, Vice President,  Commercial Capabilities, Hilton“Having access to business intelligence solutions and strategically leveraging GDS Advertising from Amadeus will play a key role in finding continued success with our individual properties – from viewing forward-looking booking data to competitive set pricing and increasing GDS share.”

“This longstanding partnership with one of the world’s leading hospitality organizations is just another example of how Amadeus’ products are instrumental to the future growth of global brands” added Ahmed Youssef, Executive Vice President of Business Intelligence and Data Solutions, Hospitality, Amadeus“We’re proud to empower Hilton hoteliers with data found nowhere else in the industry to aid in their crisis recovery planning and beyond.”

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