Sam Nazarian's C3 (Creating Culinary Communities), is partnering with The Westin Las Vegas Hotel & Spa to assume daily operations of in-room dining and local deliveries.
Adding to C3s current operations at the Mandalay Bay Resort and Casino, the partnership will service nearly 75,000 hotel rooms. The partnership with The Westin Las Vegas Hotel & Spa, which is managed by hospitality investment and management company, Highgate, expands C3's hotel ventures in 2022, including Graduate Hotels and expanded operations at Las Vegas' SLS Baha Mar, and SLS Dubai.
Highgate has chosen C3 as the exclusive partner for The Westin Las Vegas Hotel & Spa's in-room dining and take-out for the nearby community.
The partnership with C3 and The Westin Las Vegas Hotel & Spa will bring C3 brands and celebrity chef talent to the local community. Providing ease of access to all virtual restaurant brands and shared kitchen models, consumers will be able to utilize all third-party delivery services as well as C3's proprietary app, Go by Citizens. The app empowers customers to order directly from multiple C3 brands in a single cart order.
"The launch of this partnership with C3 reflects Highgate's interest in emerging technologies that satisfy the evolving needs of our guests," said Arash Azarbarzin, CEO of Highgate.
C3 has more than 800 virtual kitchen locations across the country and a roster of more than 40 culinary brands, including popular concepts such as Umami Burger, Sam's Crispy Chicken, Krispy Rice, Sa'Moto, Cicci di Carne, El Pollo Verde, Kumi, In A Bun, Plant Nation, Soom Soom Fresh Mediterranean, and Cindy Lou's Cookies. Chef partnerships include a who's who of the culinary world including Dani Garcia, Dario Cecchini, Katsuya Uechi, Masaharu Morimoto, Cindy Kruse, Alvin Cailan, Shimi Aaron, and more. To date C3 has served over 2.3 million meals.