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Heartland Helps Merchants Guard Against Monetization of Stolen Card Data

Backed by a breach warranty, Heartland Secure combines three technologies to provide merchants with security and guard against monetization of stolen card data. Since its May launch, merchants across the country have been stepping up their security measures and implementing Heartland Secure™, a comprehensive credit/debit card data security solution that combines three powerful technologies working in tandem to provide the highest level of protection available against card-present data fraud. 
Featuring a breach warranty, Heartland Secure™ is an innovative solution designed to provide merchants with protection against point-of-sale (POS) intrusions, crimeware, miscellaneous errors, insider misuse and other common sources of card-present data fraud by eliminating the opportunity for criminals to monetize card data. 
Offered to Heartland customers for no additional processing fees as part of Heartland’s comprehensive solutions, Heartland Secure™ combines:
EMV electronic chip card technology to prove that a consumer’s card is genuine. 
Heartland’s E3® end-to-end encryption technology, which immediately encrypts card data as it is entered so that no one else can read it.
Tokenization technology, which replaces card data with “tokens” that can be used for returns and repeat purchases, but are unusable by outsiders because they have no value.
Some of Heartland’s merchants who are now Heartland Secure™ include Skyline College in San Bruno, Calif.; Canada College in Redwood City, Calif., Charlotte Jones Opticians in New York, NY; D & D Floor Covering in Van Buren, Ark. and the Animal Hospital of Ivy Square in Charlottesville, Va.
Security breaches against large retailers like Target and Neiman-Marcus get most of the publicity, but there were more than 679 data security incidents reported in the retail and accommodation merchant sectors in 2013, and 285 of them involved confirmed data losses. Unfortunately, the real breach numbers may be much higher, and the FBI believes we can expect more credit card breaches in the US. 
In January, the Federal Bureau of Investigation (FBI) sent a confidential, three-page report to retail companies warning them to prepare for more cyber attacks based on their discovery of roughly 20 hacking cases that involved the same type of malicious software used against Target last December.  The FBI cited the accessibility and affordability of malware on underground forums and the huge potential profits to be made from retail POS systems in the United States as factors that make this type of cyber crime attractive to a wide range of cyber criminals.1
Based on data provided by the Open Security Foundation and RiskBased Security, the Online Trust Alliance’s (OTA) 2014 Data Protection and Breach Readiness Guide2 states that more than 823 million records were exposed in 2013, including credit card numbers, email addresses, log in credentials, social security numbers and other related personal information. OTA estimates that 37 percent of these breaches were the result of actual hacks, and another 31 percent were due to lack of internal controls, which enabled accidental or malicious events.
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