EMV chip-based “smart cards” and terminals are considered to be safer than credit or debit cards featuring a magnetic stripe because they contain computer chips that are used to authenticate each transaction. On Oct. 1, 2015, the financial liability shifts to merchants who are not EMV-compliant in cases where a smart card is used for a fraudulent transaction at a standard terminal that only accepts a magnetic stripe. Fuel merchants have until October 2017 before the financial liability shifts to their industry because of the complexity of the point-of-sale (POS) terminals.
With Heartland Secure, a card data security solution that combines EMV, Heartland E3™ end-to-end encryption and tokenization, PAX can now provide merchants with the highest level of security available to protect against card-present data fraud. By removing card data from the transaction, Heartland Secure provides businesses with protection against POS intrusions, insider misuse and other common sources of data fraud by eliminating the opportunity for criminals to monetize card data.
PAX POSLink is part of the Heartland Secure suite of products for businesses, independent software vendors (ISVs) and value-added resellers (VARs) that wish to eliminate card industry data standards and implement EMV without the expense and effort to develop or certify. The PAX EMV-ready terminals are semi-integrated with the host POS system so card data does not enter the POS. Rather, transactions are securely routed through the Heartland Secure-certified PAX terminal to Heartland for authorization. This solution allows merchants to seamlessly meet EMV recommendations.
Heartland recently certified the PAX POSLink out-of-scope solution with the S300 signature capture PIN pad on the Exchange front-end authorization system.
Certified configuration will provide both contact and contactless EMV, as well as support near field communication (NFC) for mobile payments, such as Apple Pay.
Heartland Secure combines:
EMV electronic chip card technology to authenticate that a consumer’s card is genuine;
The Heartland E3 end-to-end encryption technology, which immediately encrypts card data as it is entered so that no one else can read it; and
Tokenization technology, which replaces card data with “tokens” that can be used for returns and repeat purchases, but are unusable by outsiders and have no value.