Heartland Brewery Puts Star Power Behind On-Hold Messaging Service

With the recent launch of Guy’s American Kitchen & Bar restaurant in Times Square, Heartland Brewery, the largest urban group of brewpubs based in New York, has introduced a new on-hold messaging campaign featuring Guy Fieri. Guy’s American Kitchen & Bar is utilizing this personalized, on-hold messaging solution produced by Spectrio, a provider of audio messaging, for inbound callers. This marks continued growth between Heartland Brewery and Spectrio. Spectrio creates and produces all the on-hold marketing messages for all of Heartland Brewery’s eight locations and has been doing so since 1998.

 

As part of this agreement, Spectrio produced the audio recording and remotely downloaded the on-hold messages to its equipment located at Guy’s American Kitchen & Bar. Spectrio will update the audio and change messaging to coincide with the restaurant’s marketing objectives.

The program connects Guy’s voice through the on-hold messaging system and the restaurant’s telephone system, supplying callers with key information in a personalized and enticing manner.