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Heartland Acquires Digital Dining, Strengthens Standing in POS Marketplace

Heartland Payment Systems has announced it has acquired privately held Digital Dining, a provider of restaurant point-of-sale (POS) and management systems throughout the United States. The acquisition allows Heartland to help restaurants turn their POS system into a secure commerce center as it collaborates with other operations including payroll, marketing and loyalty programs.
Headquartered in Springfield, Virginia, Digital Dining offers restaurants the convenience of a handheld POS on an iPad, iPhone, iPod and iPad Mini in a hybrid environment with conventional fixed terminals. Digital Dining is also used by restaurateurs for table management, delivery, reservations, labor scheduling, inventory and loyalty programs.
Robert O. Carr, chairman and CEO, Heartland, believes that integrating Digital Dining into the Heartland organization allows the company to gain operational synergies, while substantially growing the company’s commerce footprint. “Digital Dining strengthens Heartland’s obligation to providing our customers with one of the industry’s largest set of commerce solutions that are effective, transparent and open to partners in all business segments who shun deceptive pricing tactics,” Carr said in a statement.
With the acquisition of Digital Dining, Heartland advances its strategy of growing its commerce segment, a strategy that the company plans to continue. In February of 2015, Hospitality Technology reported on Heartland’s acquisition of pcAmerica and Dinerware. This followed on the heels of the company attaining ownership of XPIENT Solutions and LiquorPOS in 2014.
The combination of these acquired firms plus other Heartland solutions, comprise Heartland Commerce, a business segment focused on delivering secure POS solutions, payments processing capabilities and other adjacent business service applications, initially serving the hospitality and retail industries.
These strategic moves position Heartland as a major player in the POS space, a fact which recently led HT sister publication, Vertical Systems Retailer (VSR) to name Heartland an ISV Game Changer in its October issue. David J. Gosman, senior vice president of Heartland Commerce and former CEO of pcAmerica shared with VSR editor, Angela Diffly, what he believes is game-changing about now parent company Heartland.Gosman credits the fact that the company is no longer just focused on payments; it now offers solutions that serve restaurants, retail stores and other types of businesses.

These solutions include credit card processing, point-of-sale, payroll gift and loyalty services and managed networking services. The game-changing element, he says, is that Heartland doesn’t offer these services in isolation. “Many (of its services) are already interfaced together, and the team at Heartland is hard at work on its roadmap of tying together any products and services that aren’t,” commented Gosman. Read the complete story from VSR magazine here.

According to the press release announcing this latest acquisition, Heartland has more than 100,000 customer locations using its Heartland Commerce software. With more than 130,000 restaurant merchant relationships, Heartland has approximately 18 percent share of the entire restaurant market, including close to 24 percent share of table service restaurants, according to CHD Expert.
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