Hard Rock Taps Technomedia for Interactive Memorabilia Touch-Wall

Hard Rock Café has awarded Technomedia Solutions the contract to create and deliver a seventy-two square foot interactive high resolution touch-wall that can accommodate up to six users at a time. The 18 foot x 4 foot "RockWall" allows visitors to browse and visually manipulate larger-than-life sized representations of Hard Rock memorabilia and video from its 157 locations at the speed of light. It is the crown jewel of a series of new memorabilia concepts designed by Technomedia to launch a new era of enhanced experiences for customers in Hard Rock cafes, hotels and casinos. The first installation of the interactive multi-play technology can be found at the new Las Vegas Cafe on the Strip.

The RockWall hosts over one thousand memorabilia images averaging eight mega pixels in size as well as a vast library of video files, all of which presented a challenge to its developers due to the great deal of data that it is constantly required to process.

Technomedia has been developing similar screens and offshoot technologies for museums, education, entertainment and corporate clients eagerly seeking these types of innovative offerings and looks forward to expanding its operation in NYC in 2010, focusing on highly interactive experiences for a new generation of clients.