Hampton Hotels Optimistic about 2010: Expects to Open 100+ Hotels

Hampton Hotels announced that it opened 143 hotels in 2009, and added more than 13,000 rooms to the Hampton system. The brand is poised to continue its growth trajectory in 2010, with more than 100 hotels already expected to open during the year.

"Our consistent capture of market share is evidence that Hampton continues to provide quality accommodations and excellent service that keeps our guests coming back," says Phil Cordell, global head, focused service & Hampton brand. "As we continue to open nearly three hotels a week, delivering consistent value to our franchisees remains a top priority. Supporting our owners and hotel team members with tools and resources to keep hotel sales growing helps the Hampton brand rise above our competitors."

Cordell continues, "Hampton also prides itself on working closely with our franchisees to involve them in important decisions and discussions that increase the brand equity and drive business to the properties."

2010 is off to a great start for Hampton. The brand was ranked 4th in Entrepreneur Magazine's annual Top 500 Franchises list, known as the world's first, best and most comprehensive franchise ranking. The brand also received the Travel Weekly Reader's Choice Award for favorite mid-priced hotel brand for the fifth consecutive year.

Adding value to each guest's stay is a key point of focus for Hampton in the coming year. Although many industry experts agree that some economic rebound will begin in early 2010, travelers will surely continue to look for the best value for their money while on the road. Hampton will continue to showcase several free amenities like its On the House hot breakfast and high-speed internet access, offerings that keep guests fueled and connected. Several new product and service enhancements, which are expected to be launched during the year, will allow Hampton to continue enhancing the consistent guest experience at each and every hotel globally.

As the brand looks to 2010, more Hampton by Hiltons are planned to open in Europe and expected to be primarily new builds and building conversions. Cordell adds, "As part of Hilton Worldwide, our goal is to grow and expand our offerings overseas. We are widening our reach so that we can engage and assist our franchisees that are looking for global growth."

The brand also looks forward to maintaining and elevating relationships with franchisees and on-property team members. Internal communication platforms, online sales and marketing tools and various training resources are just a few of the many ways Hampton offers support to every hotel to ensure day-to-day success.