The Halal Guys Offers Franchisees Cloud Kitchen Ops

The Halal Guys, a Middle Eastern fast-casual concept, is expanding its successful portfolio of delivery-only ghost or cloud kitchens to meet growing customer demand and enhance its delivery, pickup and group ordering options.

Building on its success at Cloud Kitchen in Los Angeles, Kitchen United in Pasadena, and its own kitchen in Long Island City, N.Y., The Halal Guys is now offering on-demand delivery service at DoorDash Kitchens in Redwood City, Calif.

The Halal Guys identified cloud kitchens as a cost-effective way for its franchisees to capitalize on the growing trend of online food delivery, a category expected to exceed $200 billion by 2025. Working closely with its franchise management partner Fransmart, The Halal Guys is continuously evaluating territories to determine locations where a cloud kitchen could be successful.

The small footprint and flexibility of cloud kitchens enables franchisees to unlock opportunities in desirable markets, while avoiding typical barriers like high rent or infrastructure costs, according to Fransmart.

The Redwood City DoorDash Kitchens is the online food delivery services’ first shared commissary. Delivery orders at the location are available to customers in Palo Alto, Redwood City, Menlo Park, Atherton, San Carlos, Belmont and Woodside.