GuestCentric Partners with Boutique & Lifestyle Lodging Association

GuestCentric Systems, the social cloud provider of e-Commerce solutions for the independent hotel industry, announced today that the Boutique & Lifestyle Lodging Association (BLLA) will offer GuestCentric's integrated e-Commerce platform as part of its distribution solution to optimize online bookings for BLLA member properties that choose to use the system.

GuestCentric's technology offers independent properties the opportunity to provide a rich online and offline experience to demanding guests, without entering in time-consuming and expensive customization projects.

Through the new consumer BLLA website, boutique hoteliers will have the means to distinguish their properties and brands and easily communicate their offerings directly to travelers. Thanks to GuestCentric technology, boutique hotels are going to be able to expand their guests online activity by allowing them to find a hotel based on experiences. In addition, the one screen-booking engine simplifies the transaction process and provides a fluid shopping experience to guests.