Great Wolf Resorts to Employ Online Group Reservation System
Great Wolf Resorts, Inc. will be able to offer its meeting planners and attendees a world-class hotel booking and event management experience while enjoying major savings and efficiencies through the recent selection of Passkey. Great Wolf Resorts hopes to generate incremental revenues from its groups by using Passkey's suite of highly-targeted marketing tools.
Recognizing the importance of meetings and events to its overall business growth, over the past 3 years Great Wolf Resorts has added conference centers to six of its resorts. "Naturally, as companies expand, old business strategies no longer apply," says Julie Stokes, vice president of sales & marketing for the company. "As we began adding the conference centers and our group volume took off, we became increasingly aware of the challenges associated with managing group reservations. We needed a solution that allowed both our property teams and our clients to manage their groups with ease." Stokes added that Passkey's brand identity among meeting planners made the choice an easy one, and that its online functionality and growth potential made the product a good fit.
Recognizing the importance of meetings and events to its overall business growth, over the past 3 years Great Wolf Resorts has added conference centers to six of its resorts. "Naturally, as companies expand, old business strategies no longer apply," says Julie Stokes, vice president of sales & marketing for the company. "As we began adding the conference centers and our group volume took off, we became increasingly aware of the challenges associated with managing group reservations. We needed a solution that allowed both our property teams and our clients to manage their groups with ease." Stokes added that Passkey's brand identity among meeting planners made the choice an easy one, and that its online functionality and growth potential made the product a good fit.
With QuickLists, Passkey's advanced room list tool, Great Wolf Resorts can now automate its room list process and shift over 50% of its group reservations online while providing planners real-time access to valuable information and intelligence via Passkey's event dashboards and Smart Alerts.
Passkey will provide Great Wolf Resorts with a proven toolset designed to generate incremental group revenues and profits. With the ability to now send targeted email campaigns to group guests pre-arrival, post-stay or even while guests are at the property - promoting room upgrades, extended stays, the spa and restaurants.