Government of Puerto Rico Partners with ALICE to Empower Hotels with a Mobile Service Solution
ALICE said it partnered with the Government of Puerto Rico’s Tourism Company (PRTC) and Roca Marketing to develop a destination concierge service and trip planning platform available to every hotel and visitor. The new mobile hospitality app, “My Puerto Rico,” will improve hotel performance and the guest experience, and bolster the island’s reputation.
Puerto Rico is seizing the opportunity to revamp the tourism destination, and with it, the visitor’s experience. In partnership with ALICE and Roca Marketing, the island’s governmental tourism agency has conceived a solution designed for the modern hotel and traveler.
"My Puerto Rico mobile app was developed focusing on improving the visitor experience in our destination, as part of the efforts to strengthen our tourism offer. In order to compete globally, we need to reinvent ourselves and adapt to the needs of a modern traveler, who carries out all his efforts from the mobile phone,” said the Governor of Puerto Rico Ricardo Rosselló Nevares.
The “My Puerto Rico” mobile application will provide a unique experience that connects guests to the island and helps hotels in Puerto Rico deliver the kind of personalized service that differentiates them from other destinations in the world. The partnership enables each property on the island to benefit from ALICE’s concierge software, as well as progressive single island app and innovative guest SMS service.
"We are not only pleased to officially announce our partnership with ALICE, but also very confident that the My Puerto Rico mobile app will redefine hospitality on the island and enhance the experience for everyone who visits us in the future. This initiative represents a great opportunity to position our destination's tourism offering at the forefront of technology and innovation, which is one of Governor Ricardo Rosselló Nevares administration's main priorities,” said PRTC’s executive director Carla Campos.
Aptly referred to as the Ultimate Traveler’s Experience Platform, “My Puerto Rico” promises to add value for guests by allowing them to directly communicate their needs during and after their stay through a free downloadable app and/or SMS.
In addition to this, the ALICE solution empowers hoteliers by enabling them to engage more freely with guests and use the information they receive to deliver the kind of exceptional service that significantly improves both their hotel ratings and guest retention rates.
“My Puerto Rico” is a highly progressive solution that blurs the communications barriers between the hotel and its guests, placing the destination at the forefront of hospitality innovation and setting the standard for all future regional tourism and hotel management strategies.