GoTab Redesigns Online Ordering Menu

Anna Wolfe
Senior Editor, Restaurants
With GoTab, guests can order and pay through a server or from their own mobile phones, or blend the two experiences all on one tab, through GoTab's mobile POS.

Restaurant commerce platform GoTab has just unveiled enhanced contactless menu features. 

Throughout the pandemic, many operators transitioned from printed menus to contactless menus of their food and drinks offerings. But standard digital contactless menus aren't very flexible. They aren't easily updated for special occasions like Valentine's Day or Restaurant Week. What's more, many guests find them foreign to navigate and prefer the layout of a printed menu. The GoTab team redesigned and reorganized its digital menus to make them function more like a traditional print menu.

Informed by menu engineering best practices and customer feedback, GoTab's new menu features give operators the ability to easily display separate menus for special occasions like Valentine's Day or Mother's Day; or unique meal times; i.e., breakfast, brunch, lunch & dinner. GoTab operators can now highlight best-sellers or spotlight cost-efficient offerings. This translates to a dynamic display of food and beverage options, as well as a better browsing experience, leading to higher customer spend and satisfaction. Customers have the ability to search and filter based on their preferences or dietary restrictions.

GoTab's contactless menu capabilities offer operators ample flexibility - for instance, they can easily 86 ingredients or menu items, which automatically (and in real-time) updates all of the related published menus. It also notifies guests and allows them to communicate with the kitchen via two-way SMS text communications to modify their order.

Contactless Ordering Starter Kit 

GoTab recently unveiled a Contactless Ordering Starter Kit, that includes a POS terminal, a standing mount, a PAX payment terminal, POS software, payment processing and 24/7 Live Customer Support, all for a one-time, nominal fee of $600. All elements of the Starter Kit can be set up quickly and seamlessly, ensuring that operators have access to innovative features and ordering and delivery capabilities in less than 24 hours.

For operators looking to spin up new revenue streams quickly, GoTab currently offers free activations and guarantees a 24-hour setup for digital-only deployments to equip restaurants, breweries, wineries, and hotels with seamless curbside pickup/takeout and delivery capabilities. Effective February 1, GoTab is offering a new referral program that rewards $1,000 to operators who refer a new account that adopts GoTab's POS as their exclusive processing platform.


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