Godiva Creates New C-Suite Position: CTO
Premium chocolate brand GODIVA Chocolatier has announced the appointment of Phil Crawford as its CTO. He is responsible for leading the brand’s integrated technology and digital innovation efforts and join the company’s global executive committee.Crawford joins GODIVA with 15 years of information technology experience and a deep focus in the hospitality and restaurant industries. Most recently, he served as head of technology at Shake Shack where he led the digital and technology efforts behind the customer experience. Crawford also architected and implemented many of the company's core enterprise systems and consumer technology platforms.
“We are thrilled to have Phil join our executive team,” said Annie Young-Scrivner, CEO of GODIVA. “He brings strong leadership experience in modernizing and building technology stacks for a robust, global footprint. With Phil on our team, we’ll be able to have more meaningful digital connections with our customers.”
Crawford has a wealth of IT expertise in building high-performing technology teams - both in digital and infrastructure - and creating unique customer experiences. His previous accomplishments include building information technology teams and serving as a digital ambassador in his role as CTO at both My Fit Foods and Yard House Restaurants. During his time at Shake Shack, Crawford was also a key member of the management team that took the company public in 2015.
“I am excited and honored to be joining the GODIVA family,” said Crawford. “I look forward to leveraging my experience in building, innovating, and scaling transformational digital technologies to further elevate GODIVA’s customer experience as a global, omni-channel brand.”