Gaylord Hotels to Boost Group Business with Cvent Partnership

The Nashville-based Gaylord Hotels announces a strategic partnership with Cvent, a provider of online event management software, site selection and event sourcing (eREP) solutions, to promote a new program Gaylord is offering meeting planners. Total Meeting Pricing offers an exclusive meeting package that covers most ancillary costs, offers planners the best available room rate and flexible food & beverage options. Gaylord Hotels is promoting Total Meeting Pricing and looking to increase additional group business through the Cvent Supplier Network. Gaylord Hotels has secured prominent placement on the Cvent Supplier Network for several of its properties. Thousands of qualified meeting and event planners visit the Cvent Supplier Network and use Cvent's electronic RFP management toolset for free to source their meetings and events.

Enhanced placement on the Cvent Supplier Network will help Gaylord Hotels connect with a new audience of meeting planners that often times had no pre-existing relationship with Gaylord Hotels. To expand its opportunities for incremental new group business, Gaylord Hotels strategically positioned their portfolio of properties to be front and center on the Cvent Supplier Network.Gaylord Hotels are known for executing one-of-a-kind meeting and convention experiences and our meeting planners will appreciate the convenience of connecting with these properties when they are looking to book business

Through an extensive series of focus group with meeting planners, coupled with ongoing interaction with their highly valued customers, Gaylord Hotels developed Total Meeting Pricing to help meeting planners control their costs and still get what they need from a successful meeting. "The Cvent Supplier Network is the best way for hotels to reach out to an untapped audience of meeting and event planners. We've seen more of our meeting planner customers migrate to this platform in order to streamline their event sourcing and meeting site selection efforts. It was obvious that the Cvent Supplier Network was the ideal place to draw awareness for the new Total Meeting Pricing program, increase our group business and create new revenue opportunities," says Joanie Flynn, VP of brand marketing for Gaylord Hotels.

The Total Meeting Pricing program bundles key services with an inclusive meeting package that covers ancillary costs such as audio/visual, IT, meeting space and rigging. Plus, meeting planners inquiring about the Total Meeting Pricing program through the Cvent Supplier Network will receive Gaylord Hotels' best available rates and flexible food & beverage options. 
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