Garbanzo Mediterranean Grill Targets Tech-Savvy Guests with Mobile Marketing Program
Garbanzo Mediterranean Grill, a Denver-based fast-casual restaurant concept offering authentic tastes of the Mediterranean, announced a strategic partnership with Mocapay, a Denver-based mobile marketing platform that provides merchants with integrated marketing solutions. The partnership will enable Garbanzo to more effectively communicate with guests at its University of Denver (DU) restaurant through mobile marketing.
By leveraging the Mocapay mobile suite, Garbanzo DU guests will have the ability to receive special mobile offers and be entered for select giveaways beginning on September 13. Registering to be a Garbanzo DU text member will not only enable guests to receive exclusive offers and information on their phones, if they register between September 13 and October 29, 2010, they will automatically be entered for a chance to win a throwback snowboard courtesy of Garbanzo DU and Mountain Dew. In order to register and enter to win, Garbanzo DU guests should text "GARBANZO" to 466-622.
"Garbanzo enjoys providing our guests with new and innovative ways of staying connected with the brand and informed of the latest restaurant news, offers and promotions. Our guests are extremely tech savvy, particularly the University of Denver students who frequent our DU location, therefore we wanted to offer them a convenient and interactive promotion that would appeal to their technology-focused lifestyles," says Alon Mor, Garbanzo founder. "Working with Mocapay will help us enhance our digital program and reach our Garbanzo DU guests in a new and convenient way - mobile."
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By leveraging the Mocapay mobile suite, Garbanzo DU guests will have the ability to receive special mobile offers and be entered for select giveaways beginning on September 13. Registering to be a Garbanzo DU text member will not only enable guests to receive exclusive offers and information on their phones, if they register between September 13 and October 29, 2010, they will automatically be entered for a chance to win a throwback snowboard courtesy of Garbanzo DU and Mountain Dew. In order to register and enter to win, Garbanzo DU guests should text "GARBANZO" to 466-622.
"Garbanzo enjoys providing our guests with new and innovative ways of staying connected with the brand and informed of the latest restaurant news, offers and promotions. Our guests are extremely tech savvy, particularly the University of Denver students who frequent our DU location, therefore we wanted to offer them a convenient and interactive promotion that would appeal to their technology-focused lifestyles," says Alon Mor, Garbanzo founder. "Working with Mocapay will help us enhance our digital program and reach our Garbanzo DU guests in a new and convenient way - mobile."
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