G3 Esports (G3) is partnering with Comtrade Gaming, a provider of online igaming technology, to provide player account management and backend infrastructure for G3's upcoming esports wagering platform.
Comtrade Gaming works with casino operators and other large-scale enterprises around the globe to provide omni-channel and multi-product gaming environments and services, ensuring a unified view of all player activity and automated bonusing for a dynamic customer experience. Once launched, G3's new esports platform will leverage Comtrade's enterprise-level services to allow players to engage with esports in ways that were not previously possible.
"...We have engaged in extensive discussions with regulators and legislators in multiple states to ensure we create the most robust technology possible to protect problem gamblers and prevent underage gamers from gaining access," said Anthony Gaud, G3 Esports CEO.
Partnering with G3 will mark Comtrade's first foray into the United States marketplace.
The announcement allowing legal esports betting in New Jersey was made by the New Jersey Economic Development Authority (NJEDA) and the New Jersey Division of Gaming Enforcement (DGE).