Fuddruckers Collects Real-Time Feedback with Mobile Surveys

Fuddruckers Restaurants has sought the services of On The Spot Systems to provide the company with its signature Satisfaction Management tool. The survey tool will be deployed in all of Fuddruckers’ company owned restaurants and the majority of its 120 franchised locations across the US.  Fuddruckers, famous globally for its “World's Greatest Hamburgers,” is just the most recent win for On The Spot Systems, which also secured partnerships with PepsiCo Foodservice, Luby’s Cafeterias, and BJ’s Wholesale Club in 2012. 

 

This new partnership paves the way for Fuddruckers to take advantage of On The Spot’s unique features, including real-time customer feedback for service-focused industries, email list building, instant management alerts, and automated user-friendly reporting.  On The Spot Systems’ cost-effective platform allows users to capture customer and employee feedback “on the spot” by using smartphones or tablet technology. Fully customizable surveys allow individualized branding without the need for a proprietary application and deliver immediate insights into guest satisfaction, market research and field data collection. 

 

Fuddruckers’ customers will be offered multiple ways to provide feedback on their dining experiences, including visiting a specific On The Spot Systems URL via a smartphone or tablet, or scanning a QR code.

 

On The Spot Systems can be used by any organization looking to capture real-time, on-site information from its customers or employees.  While frequently associated with mobile guest satisfaction feedback, the tool is also appropriate for product feedback, field data collection and product research & development.