Foxwoods Selects Data Warehouse Appliance Running SAS Customer Intelligence Software

Foxwoods Resort Casino has chosen the Netezza Performance Server (NPS) data warehouse appliance and SAS Marketing Automation software to analyze in more detail its gaming and hotel data to better serve its 40,000 daily customers.

In conjunction with Netezza, Foxwoods is expanding its data mart to collect more detailed gaming data and customer demographics for use in micro-targeted marketing campaigns, special offers and comps. With SAS, the leader in business analytics, Foxwoods will be able to analyze this data more closely and as a result will be able to make more precise business decisions that will enhance the company's marketing strategies.

The application of the Netezza data warehouse appliance in conjunction with SAS Marketing Automation will allow the capture of highly detailed data from a multitude of departments within the casino - including the hotel, spa, retail outlets, call center, ticketing, food and beverage, and the newly opened MGM Grand at Foxwoods - to gain a more sophisticated and detailed profile of their clients.

"When you're welcoming 40,000 people every day, developing strong customer relationships is crucial to persuading them to come back," says Michael Kutia, director of hospitality systems at Foxwoods. "Netezza's extreme speed, coupled with SAS Marketing Automation, enables Foxwoods to get to know our customers like never before. The insights gained from SAS and provided by our Netezza appliance let us alert customers of special offers that they'll care about and make them feel a part of the Foxwoods family."

The power, flexibility and simplicity of the Netezza and SAS combination will allow Foxwoods' support staff to easily deploy and maintain the casino's data warehouse appliance, while performing critical analysis on that data. Netezza's scalability will give Foxwoods a platform that can easily grow as the casino adds more data sources and continues to capture increasingly detailed data. Meanwhile, SAS Marketing Automation enables Foxwoods to turn disparate, disorganized customer data into profitable marketing campaigns.

The Netezza data warehouse appliance is built specifically to analyze terabytes of detailed data significantly faster than existing data warehouse options, at a much lower total cost of ownership. It stores, filters and processes terabytes of records within a single unit, analyzing only the relevant information for each query. Netezza has placed the CPU power next to the data, allowing its appliances to speed through processes that would occupy most data warehouse systems for hours or even days, thereby enabling dramatic increases in productivity across organizations like Foxwoods.
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