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Four Points by Sheraton Eliminates Room Allergens


Management for the Four Points by Sheraton (, a 202-room business-class hotel and full-service conference center located in Norwood, Massachusetts, is well aware that a large number of travelers suffer from allergy related health issues. In an effort to offer guests a solution that would be both unique to the property and help ease this common problem, management turned to PURE Solutions (, the creator of an air purification system, to create an entire allergy-friendly floor.

Consisting of 28 PURE guestrooms, hallways and an elevator lobby, the PURE ZONE floor provides guests with an environment that is free of up to 98 percent of bacteria and viruses, thanks to an air purification system that is roughly four times cleaner than the threshold for asthma patients. This system is also registered by the FDA as a Class II medical device.

For management at the Four Points by Sheraton, the installation process was seamless; they were able to sell rooms with little to no interruption to in-house or arriving guests. As the hotel installed a complete floor, staff was able to pull rooms out of inventory for the install, and get them back quickly with the new PURE solutions.

The PURE process
PURE rooms provide an allergy-friendly environment that removes up to 98 percent of bacteria and viruses. The concept utilizes special purification techniques whereby each room is treated comprehensively to remove allergens and irritants from all surfaces, fabrics and air flow. The conversion process designed by PURE Solutions ensures that air handling units are deeply cleaned and sanitized, then equipped with the company's specially made Tea Tree Oil Cartridge. PURE Tea Tree Oil is an all natural antiseptic and disinfectant gel that maintains the sanitary conditions created during the initial conversion process. Soft surfaces are cleansed and sanitized with PURE Clean to eliminate irritants and contaminants that can trigger allergies and cause discomfort. The room then undergoes a one-time high ozone shock treatment to kill any remaining living organisms and their associated odors. A bacteriostatic barrier called PURE Shield is then applied to all surfaces to prevent the growth of bacteria. To maintain these ideal conditions in the room, a state-of-the-art air purification system is installed.

Management at the Four Points by Sheraton property found that once guests pay for and stay in a PURE room, they will continue to pay that rate in the future. In fact, the most common remarks made from guests about their experiences in the PURE room have been about the quality of sleep they experienced. Many have remarked that frequent traveling causes them to be light sleepers. PURE-room guests report that they often experience the best night's rest they have had in a long time. The PURE ZONE also represents a great opportunity for staff to up-sell this concept to any arrivals.
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