Food Truck Drives Profits with Mobile POS

Puerta al Paraiso, an Indiana-based food truck, has implemented NCR Silver™, cloud-based point-of-sale system, to help grow its food truck business. When opening his food truck in 2013, Ricardo Garcia looked for a mobile point-of-sale platform that would easily capture sales information at his regular stops as well as at off-site catering events. Garcia, who at the time was a college student at Ball State University in Muncie, Ind., also needed a solution that didn’t require an upfront investment.
Garcia selected NCR Silver because of its low monthly fee and vast reporting features. The simplicity of the solution also allows Garcia to focus on launching and growing his Tex-Mex food truck business, school work, and not on technology concerns.
Food trucks are one of the fastest-growing segments for NCR Silver. In addition to ringing up sales, NCR Silver offers back-office technology to run an entire food truck business – from integrating customer loyalty to automating different tax rates.
The ability to focus on serving his loyal customer base has paid off for Garcia. He and several other partners recently opened a brick and mortar restaurant, also Puerta al Paraiso, in Muncie.
“NCR Silver’s versatility and ease of use make it a perfect solution for our brick-and-mortar location too,” Garcia said. “At the same time, we’ll start using more of the functionality, such as email marketing, to spread the word and generate buzz for both of our businesses.”
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