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Focus Brands Creates New Role: VP of Demand Generation

Christian Kuhn

Focus Brands has hired two new vice presidents: Christian Kuhn to fill the newly created role, vice president of Demand Generation, and Danielle Fisher as vice president of Marketing for Jamba.

As vice president of Demand Generation for Focus Brands, Kuhn will lead the construction of a powerful portfolio-wide demand generation platform to drive desired consumer behavior and brand performance. He brings 30 years of marketing and multi-brand commercial engine experience, making him the ideal leader for the company's growing demand generation capabilities. Prior to joining Focus Brands, Christian served as global head and VP of Marketing for Hilton Grand Vacations where he oversaw all cross-company marketing, segmentation, customer acquisition, digital demand, social and partnership initiatives. Prior to Hilton, he was an instrumental part of the marketing and demand generation teams at both AOL and AARP. He was recognized by Hospitality Sales & Marketing Association International as one of the "Top 25 Most Extraordinary Minds in Sales, Marketing and Revenue Optimization," and he and his teams won numerous industry awards. 

As vice president of Marketing for Jamba, Fisher will help oversee national consumer marketing strategies to build brand momentum by enabling greater access and convenience through Jamba's digital platforms. She will guide the team in driving brand relevance through the evolution of menu, branding and store design. Fisher has 20 years of experience leading a variety of brands, business units and teams, with expertise in consumer marketing, innovation, revenue growth management, and digital strategy and execution. Most recently, she was the general manager and brand director for the Refreshment Tea category at The Coca-Cola Company, leading brands like Peace Tea and FUZE. She also served Coca-Cola as director of eCommerce leading digital strategy and building eCommerce operational capabilities. 

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