ezCater Launches Online Ordering, Management Tools
ezCater has introduced two new product offerings: ezManage and ezOrdering that will help restaurants market, manage and grow their catering business.
ezManage is a no-cost catering management platform, while ezOrdering provides restaurants with a low-cost means to accept online catering orders on their own website. These new products coupled with the ezCater Marketplace position ezCater as s solution that addresses the full lifecycle of a catering order, from reaching customers to gathering post-order feedback and insights.
Restaurants use ezOrdering to easily take online catering orders on their own website. While many restaurants already enable consumers to place take-out and delivery orders online, most still take catering orders over the phone. ezOrdering provides an out-of-the-box solution using the same easy online ordering experience as the ezCater Marketplace. Each ezOrdering page displays the unique brand and menu of each restaurant to provide a smooth transition for visitors from the restaurant website. With ezOrdering, restaurants pay no setup or maintenance fees and pay lower transaction fees than they do for orders sourced and delivered via the ezCater Marketplace.
Restaurants use ezManage to manage their catering orders, gain insights to make informed decisions, and optimize their marketing programs. ezManage produces real-time reports that provide visibility into all of a restaurant’s catering orders – past, present and upcoming. Operators can see which marketing channels are responsible for which orders and integrate their social media channels for easy menu sharing. ezManage also enables operators to enter phone orders directly into the platform so they can track and analyze their full order flow. It keeps track of all ezOrdering customer information, making it a single-portal solution that provides restaurant operators with a view into their entire catering business.