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eRevMax Group Acquires Simple Distribution from Rate Reports

eRevMax, owner of the hotel online channel management specialist RateTiger, announces the acquisition of Simple Distribution from Egyptian based Rate Reports, an online channel management company.

For the past three years the web-based application has been providing smaller hotels with benchmarking, channel management and booking engine functionalities primarily for the Asian and African markets. eRevMax now plans to expand the reach of the distribution management product (Simple Distribution) into Europe and America tailored to small, independent hotels with 40 rooms or less starting from 900 per year.

The Simple Distribution solutions will remain independent and will supplement eRevMax's current RateTiger product offering. As internet sales of hotel rooms has significantly increased in the last five years, smaller hoteliers will now need to make themselves familiar with the opportunities available online. Simple Distribution offers such businesses an affordable and easy-to-use solution to manage internet channels efficiently by allowing central management of rates and rooms available online.

Family-owned hotels, local B&Bs and smaller, unbranded hotels need to ensure that they are able to take advantage of the multitude of online distribution channels available in order to stay competitive. Booking engine and benchmarking solutions will not be offered in Europe and the US initially but will follow later this year. The deal terms have not been made public.
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