“Operating in a dynamic market such as Abu Dhabi with ever-increasing expectations from guests has made it critical for our hotel to have a reliable set of selling strategies in place, however, this is challenging when there is a lack of visibility across sources of revenue,” said Ashish Narang, Director of Revenue Management and Reservations, Emirates Palace. “Infor EzRMS has fulfilled our need for a flexible, holistic revenue management application that delivers industry-specific capabilities to suit the unique nature of our business. Using Infor EzRMS as a cloud application will also break down information siloes at the corporate level by unifying revenue data in one system, so Kempinski decision-makers can analyze results from multiple properties such as ours simultaneously.”
Infor EzRMS integrates with the existing property management system at Emirates Palace using Infor ION®, a flexible middleware platform, which allows the application to act as a single resource for reporting and analysis without the need to manually consolidate information. The application automatically considers all influential factors such as room type and guests’ ancillary spending, which enables a higher level of forecast accuracy and more targeted recommendations regarding room rates.
Infor EzRMS produces daily updates to ensure that necessary stakeholders are up-to-speed on changes that may impact pricing, promoting enhanced decision-making across the organization because managers are better equipped to identify the most profitable course of action. The application also recommends selling strategies, allowing sales and marketing employees to create customized reports that promote a stronger revenue management-focused approach to business development.