Einstein Bros. Bagels Taps MonkeyMedia Software to Grow Catering Biz

Einstein Noah Restaurant Group, Inc. has successfully deployed MonkeyMedia Software's MonkeyOnlineOrdering and MonkeyCatering 3.0 to enable end-to-end visibility and control over the catering business for its Einstein Bros. Bagels brand. With more than 600 restaurants in 36 states, ENRG is a leading fast casual restaurant group with operations including Einstein Bros. Bagels, Noah's New York Bagels, and Manhattan Bagel.

With the restaurant market more competitive than ever, ENRG needed to find a way to make its popular catering program even more appealing to its customers, and especially more efficient for businesses that regularly place large catering orders. Once ENRG successfully integrated MonkeyOnlineOrdering and MonkeyCatering into its catering platform, the company introduced www.ebcatering.com, its new catering website, to customers of Einstein Bros. restaurants across the nation. The website was designed to simplify the ordering process by allowing customers to place a pick-up or catering order directly online, instead of calling to place an order with an employee at a local restaurant.

In addition to enabling an efficient online ordering solution for takeout and catering, ENRG experiences further benefits with MonkeyOnlineOrdering and MonkeyCatering, such as:

  • Seamless integration of back-of-house and front-of-house operations. The company's online ordering system has automated the ordering process, which helps increase order accuracy and maximize operational performance. ENRG can easily deliver a seamless catering experience to its customers with front-end and back-end management operations in place, allowing the manager to have more time to engage in higher-level and customer-focused activities.
  • Enhanced visibility into all business units. ENRG can run comprehensive reports from the web to track each unit's performance and better understand customer patterns and behavior.
  • Improved customer service. With better reporting and real-time visibility, ENRG is able to improve and speed up the decision-making process, allowing the company to be more responsive to customer needs and the changing business environment.

As a company that has been built on a platform of industry knowledge and experience, MonkeyMedia Software's offerings go far beyond foodservice software. ENRG took advantage of MonkeyMedia Software's Catering Education services, which are designed to educate organizations at a strategic, sales and operational level and teach best practices for growth and management of centralized catering operations within a multi-unit environment.

"We've found MonkeyMedia Software's team to be extremely knowledgeable about the catering business," says Beth Briggs, vice president, information technology with Einstein Noah Restaurant Group. "They're more than just a catering software provider, they have been a great partner to lean on during our deployment. Our investment in new technology has strengthened our catering business, and MonkeyMedia Software has played a big role in that success."
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