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Dunkin' Donuts Reaches Digital Milestones with Mobile App

Dunkin' Donuts has announced that it has achieved two big digital milestones, having reached two million DD Perks Rewards loyalty members and surpassing more than 10 million downloads of the Dunkin' Mobile® App for mobile payment and gifting. To celebrate, the brand will recognize the two millionth DD Perks member, Jae Choi of Greenwich, CT, with the "Ultimate Perk," as well as well as honor and thank all of Dunkin' Donuts loyal guests members with the chance to win $1,000. Additionally, Dunkin' Donuts revealed new enhancements to both DD Perks and the Dunkin' Mobile App.
According to John Costello, Dunkin' Brands President, Global Marketing and Innovation, "Providing our guests with new levels of speed and convenience so that they can run on Dunkin' more quickly than ever is an important part of our growth strategy. We are thrilled to achieve two million DD Perks members in less than a year since the program's launch, and reach 10 million downloads of the Dunkin' Mobile App. These two digital milestones are evidence that our loyal customers are responding to our efforts to provide a superior mobile experience and our commitment to create one of the most robust loyalty programs in the market."
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