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Dunkin' Donuts Leverages Social Media in Advertising Campaign

Dunkin' Donuts has announced an innovative new #mydunkin advertising campaign that for the first time leverages real fans and their social media content to demonstrate the passion for Dunkin' Donuts coffee. Dunkin' Donuts culled through tens of thousands of posts to Facebook and Twitter to select the first fans to appear in six new television commercials that are based directly on their original social content. The first TV spots in the multi-million dollar advertising and marketing campaign will begin airing on Monday, October 14.

As part of this new advertising campaign, Dunkin' Donuts has introduced a new hashtag for fans, #mydunkin. The brand is encouraging people to use #mydunkin across social media channels to share ways Dunkin' Donuts coffee keeps them running through their day. The #mydunkin hashtag will be featured throughout the campaign, which over the coming months will ultimately be fully integrated across all media platforms, including television, radio, out-of-home, mobile, social, online, as well as in-store to engage guests in as many ways as possible.
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