DoorDash is rolling out a multi-platform marketing campaign in the U.S. to drive home it delivers more than food.
The "multi-category marketplace" is bringing its new brand campaign to the Big Game for the first time with a 60- second TV spot airing on Sunday, February 7 in Quarter 1. Titled “The Neighborhood,” the campaign reinforces DoorDash’s mission to grow and empower local economies and unveils new brand messaging around deliveries of neighborhood favorites.
The campaign features Sesame Workshop, the nonprofit behind Sesame Street, and puts community connection front and center. Debuting a re-imagining of the classic Sesame Street tune “People in Your Neighborhood,” the creative stars Grammy and Tony Award-winning actor and rapper Daveed Diggs and beloved Sesame Street Muppets Big Bird, Cookie Monster, Grover, and Rosita. Together, they celebrate the local neighbors who provide the many categories available through DoorDash.