DoorDash Adds Alcohol Delivery

Anna Wolfe
Senior Editor, Restaurants
a bottle of wine on a table

DoorDash is facilitating the delivery of beer, wine, and spirits via the DoorDash Marketplace, across 20 states and the District of Columbia, as well as in Canada and Australia, reaching over 100 million customers worldwide.

Where legal, customers can order their booze of choice  on the DoorDash app from restaurants, grocery stores, local retailers, and convenience stores.

For years DoorDash has been fulfilling alcohol on-demand delivery for many national and local merchants via their own channels with DoorDash Drive, DoorDash's white-label fulfillment service. 

In an effort to create a seamless alcohol ordering experience for customers, DoorDash has built an alcohol catalogue including 30,000 SKUs available for purchase across thousands of retailers and restaurants nationally. Additionally, with the recent roll out of DoubleDash, customers in select markets can now bundle alcohol with their restaurant meal on certain orders.

Growing Demand for Alcohol Delivery

According to a recent Nielsen report, alcohol is the fastest growing e-commerce vertical across all consumer packaged goods,. According to the National Restaurant Association, 56 percent of customers over the age of 21 say they would be likely to order alcoholic beverages if they were offered them as part of a food delivery order from a restaurant. 

On DoorDash, adding alcohol may increase restaurants' and grocers' average order values by up to 30% and convenience stores by over 50%. 

"We're excited to expand our online business to reach guests in new ways and create special moments at home," said Laura LaVigne, Director of Marketing at Lazy Dog Restaurant & Bar. "It's great to have the option to add handcrafted cocktails, a four-pack of our craft house beer, or wine to any celebration or casual meal as part of our partnership with DoorDash."

DoorDash is committed to building a product that can support the complexities and responsibilities that come with the delivery of alcohol. DoorDash has enhanced the industry standard in implementing several safeguards within its product, including ID verification prior to checkout and multiple ID check points along the delivery to ensure customers are of legal age.

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