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Domino's to Launch Ordering Via Twitter

According to several reports, Domino’s will be launching Twitter-ordering. CNN Money  is reporting that starting on May 20, Domino’s Twitter followers will be able to tweet the company to have orders delivered. USA Today states that Domino's "tweet-to-order" system for U.S. customers will make Domino’s the first major player in the restaurant industry to use Twitter on an ongoing basis to place and complete an order.
The CNN Money article reveals that Domino’s spokesman Tim McIntyre shared that customers will be able to order a pie simply by tweeting a pizza emoji. In order to do this, customers must set up a so-called Pizza Profile in the company's online delivery service, where they can save an Easy Order.
"Customers who add their Twitter handle to their Domino's Pizza Profile will be able to re-order their Easy Order by simply tweeting #EasyOrder or the pizza emoji to @Dominos," explained McIntyre, in an email to CNN Money. "Domino's will then send their Easy Order through an automated direct message, which customers must confirm."
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