Digital Signage Helps Best Western Provide Advanced Customer Relations
The Best Western in Rowland Heights, Calif., part of the national hotel chain, was in search of affordable and effective ways that it could spruce up its look and technology as its 20th anniversary approached two years ago. As part of a complete top-to-bottom renovation, the 135 room hotel wanted to reinforce its appeal to a new generation of corporate business travelers who regularly interact with cutting edge technology, much of it screen based. Another key consideration was finding ways to promote its staff's productivity via time and cost saving solutions that would also enhance its guests' stay at the establishment.
One critical, but cost effective investment that solved many of the hotel's challenges at once was the
installation of two high-profile LCD screen-based digital signage systems by LCD manufacturer Westinghouse Digital Electronics.
The impact of the screens was immediate and multifold, notes Jovy Cheng, general manager, Best Western, Rowland Heights. "As interior decoration, the Westinghouse screens instantly added a bright, contemporary look to the hotel's environment. As communication devices, they replaced our traditional paper handouts with compelling text and images that could easily be created and changed by our staff in just minutes each morning. As time and cost savers, they excelled by eliminating ink and printing costs and saving administrative time. Most importantly, our guests, many of whom are long time customers, really noticed the updated look and feel, and felt that we were better catering to their needs," says Cheng.
One critical, but cost effective investment that solved many of the hotel's challenges at once was the
installation of two high-profile LCD screen-based digital signage systems by LCD manufacturer Westinghouse Digital Electronics.The impact of the screens was immediate and multifold, notes Jovy Cheng, general manager, Best Western, Rowland Heights. "As interior decoration, the Westinghouse screens instantly added a bright, contemporary look to the hotel's environment. As communication devices, they replaced our traditional paper handouts with compelling text and images that could easily be created and changed by our staff in just minutes each morning. As time and cost savers, they excelled by eliminating ink and printing costs and saving administrative time. Most importantly, our guests, many of whom are long time customers, really noticed the updated look and feel, and felt that we were better catering to their needs," says Cheng.