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Dickey’s Develops Loyalty Program In-House

Big Yellow Cup Club Rewards is a point-based loyalty program that is part of its mobile app.

Dickey's has launched an enhanced loyalty program. 

Guests can now earn more rewards when they download the Dickey’s App and enroll in the enhanced loyalty program. Dickey’s loyalty program, Big Yellow Cup Club Rewards, is a point-based system allowing guests to earn free barbecue for being loyal Dickey’s fans.

“The Dickey’s App and our loyalty program were developed in-house to offer rewards fit for barbecue lovers across the nation,” says Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants Inc. “It is designed to reward our guests for making purchases at Dickey’s locations nationwide, sharing their experiences with us and ultimately providing information to best serve them moving forward.”

At MURTEC,  Laura Rea Dickey spoke about how the beloved Texas barbecue brand worked with key vendors to build out its POS in-house. Dickey was also honored with a Top Women in Restaurant Technology Lifetime Achievement Award.

The Dickey's app is available for IoS and Android platforms. 

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