Hudson unveiled its combination Decanted and Hudson Nonstop concept at Dallas Fort Worth International Airport (DFW) – ushering in an entirely new era of retail and dining convenience for travelers. The Hudson Nonstop, which adjoins Decanted, is powered by Amazon’s Just Walk Out technology and Amazon One.
Spanning more than 1,600 square feet in Terminal B, the brand-new space seamlessly brings together Hudson’s firs wine bar and its innovative travel essentials store, which uses Amazon’s checkout-free technology and palm recognition service, into one convenient walkthrough location.
“From the food to the overall experience, our new Decanted and Hudson Nonstop concept allows travelers to shop and eat the way they want to,” said Evan Schut, SVP of Food & Beverage of Hudson., a Dufry company and travel experience provider with more than 1,000 stores across North America. “With this milestone new opening, we further establish Hudson as a driver of the latest in dining innovation while continuing to deliver the widest variety of offerings, all in one place.”
Decanted is a chic and inviting setting, trimmed with modern finishes throughout and complete with 25 seats for an intimate ambiance to enjoy breakfast, lunch, dinner, or tapas. The menu takes an elevated approach to traditional wine bar cuisine, anchored by an expansive drink menu.
Check-out Free Shopping
Travelers can walk through to Hudson Nonstop for a checkout-free shopping experience. To enter, either from the adjoining Decanted or directly from the terminal concourse, travelers have the option to swipe their credit card or hover their palm using Amazon One. The Amazon One service is a fast, convenient, contactless way for people to use their palm to enter, identify, and pay. Inside, Hudson Nonstop is stocked with a wide selection of everyday travel essentials, from grab and go products to electronics, in addition to local souvenirs.. Once finished shopping, travelers are charged for the items they take after they leave the store.
“DFW Airport’s focus on a smooth customer experience continues with the addition of innovative technologies,” said Ken Buchanan, EVP Revenue Management and Customer Experience at DFW airport. “We understand the convenience our customers want when they are in our terminals, and it is our mission to help them travel as seamlessly as possible through DFW Airport.”
This is Hudson’s fourth Hudson Nonstop location in the U.S., and the second Hudson Nonstop store operated under a joint venture agreement with local Airport Concessions Disadvantaged Business Enterprise (ACDBE) Partner Multiplex, Inc. The opening of Decanted also joins Hudson’s most recent food and beverage concept at DFW, Plum Market, operated in partnership with Multiplex, Inc., as well.
“Hudson Nonstop and Decanted present the alternatives DFW travelers want today. Hudson Nonstop offers a quick frictionless experience while Decanted beckons one to unwind with a drink while enjoying appetizing light fare,” said Helen Giddings, President of Multiplex, Inc. “Multiplex is pleased to be a part of this new appealing alternative.”