On-Demand Delivery Gets a Boost from Olo-Uber Integration
Olo announced that Uber has integrated its Uber Direct technology into Olo’s delivery fulfillment solution, Dispatch, to help make efficient delivery technology available to restaurants.
This integration also unlocks Uber’s ability to test alcohol delivery supported through Dispatch, which will be made widely available in 2022.
Integration Matters
The agreement follows Uber’s 2019 integration of Uber Eats into Olo’s Rails platform and its 2020 acquisition of Postmates, which has resulted in a significantly scaled combined courier base. The new integration enables restaurants partnered with Olo to expand their direct delivery capabilities and prepare to tap into the growing alcohol delivery space, while optimizing price, timing, and service quality through Uber’s technology network.
Olo’s Dispatch network integrates with on-demand delivery platforms, such as Uber Direct, allowing restaurants to request delivery for orders generated through their own websites and apps. The solution manages each restaurant’s delivery options and selects service providers, including a restaurant’s own couriers, based on optimal price, timing, availability, and other criteria.
"It's our goal to make sure O'Charley's guests always have an O’mazing dining experience, whether they're in our restaurants or in their homes—which makes choosing delivery partners incredibly important,” said Craig Barber, CEO of O’Charley’s. “We're excited about Uber and Olo teaming up to provide seamless solutions to our restaurants and easy access to a massive, reliable national network of delivery people to serve our guests away from our locations.”
"We regularly share feedback with Uber on ways to improve the delivery experience for our guests and team members, and are thrilled about this new integration with Olo," said Riki Swindler, VP of Brand & Marketing, Mendocino Farms. "At Mendo, we want to ensure that our guests receive the same wow-factor and happy experience when they order delivery as when they dine-in, and the ability to access Uber’s network of couriers through its new product integration with Olo will help us do just that."