Sparkfly’s point-of-sale integration and middleware technology serve as a critical component of the program, providing upgrades to existing loyalty offerings while connecting those systems to normalize a real-time data capture process. The company’s technology also enables the facilitation of a seamless in-store and mobile POS transaction, and ultimately, the redemption of the users’ rewards. Through Del Yeah! Rewards, customers can earn more free food and level up in a new tiered system.
“Everything we do at Del Taco is designed to exceed expectations with our guests, and that is why we’ve put the time and effort into making our loyalty and rewards program, and new Del Yeah! Rewards App, so unique and worthy of our valued customers’ time,” said Del Taco’s Vice President of Marketing Technology Erin Levzow. “Sparkfly enables us to better connect with our customers in a way that meets our long-term goals and satisfies the demands of our loyal users.”