Del Taco Taps Middleware to Power POS Integration

QSR Del Taco Restaurants’ has implemented Sparkfly's customer engagement solutions to power its newly launched loyalty program.

Sparkfly’s point-of-sale integration and middleware technology serve as a critical component of the program, providing upgrades to existing loyalty offerings while connecting those systems to normalize a real-time data capture process. The company’s technology also enables the facilitation of a seamless in-store and mobile POS transaction, and ultimately, the redemption of the users’ rewards. Through Del Yeah! Rewards, customers can earn more free food and level up in a new tiered system.

32% of restaurants say using data to understand guest preferences and behavior is driving their next POS upgrade -- HT's 2021 POS Software Trends report. 

“Everything we do at Del Taco is designed to exceed expectations with our guests, and that is why we’ve put the time and effort into making our loyalty and rewards program, and new Del Yeah! Rewards App, so unique and worthy of our valued customers’ time,” said Del Taco’s Vice President of Marketing Technology Erin Levzow. “Sparkfly enables us to better connect with our customers in a way that meets our long-term goals and satisfies the demands of our loyal users.” 

Sparkfly’s middleware technology was built to address costly friction points between internal systems and innovations, empowering brands to be more innovative and less IT-dependent by modernizing legacy systems. Sparkfly Founder and CEO Catherine Tabor was named one of HT's Top Women in Restaurant Technology in 2020. 

The technology allows brands to use their existing third-party platforms and applications, distribution channels and other integrations to innovate and prepare for continued growth

Founded in 1964,  Del Taco serves more than three million guests each week at its approximately 600 restaurants across 16 states.