Dave & Busters Debuts NFTs
Dave & Buster’s is rolling out its Digital Collectibles Prize program with a series of unique Non-Fungible Tokens (NFT) as a series of coin and card designs.
Digital Collectibles
Dave & Buster’s is one of the first restaurant and entertainment venues to pioneer NFT / Digital Collectible coins and cards that can be claimed as prizes for tickets won in all Dave & Buster’s locations. The collectible series includes D&B Game Coin Designs and D&B City Card Designs, ranging from common to rare to rare NFTs. Collectors can acquire, trade, and resell the NFTs through Sweet, the broad-scale NFT platform enabling brands to mint and distribute NFTs to consumers through gamified and immersive experiences. To kick-off the Digital Collectibles Prize program, Dave & Buster’s is auctioning off an rare 1 of 1 NFT D&B Game Coin with all proceeds benefiting the Make-A-Wish Foundation. The auction is open to the public and bidding starts Wednesday, June 23, 2021 at daveandbusters.com/NFT.
The NFTs are part of Dave & Buster’s summer promotion. The brand is debuting 7 new arcade games and 23 new chef-crafted menu items and 4 new summer-inspired drinks, pictured above.
We're Back Campaign
The new offerings are celebrated by Dave & Buster’s new “We’re Back” brand campaign, which comes to life in 40+ unique content pieces on broadcast, digital and social channels starting June 9. The new campaign continues to expand on Dave & Buster’s brand platform – “Ding Ding Ding” – by showing off Dave & Buster’s amazing ability to transform any everyday situation into a win, proving that Dave & Buster's is back and better than ever. The campaign was created in partnership with Dave & Buster’s creative AOR, Mother in New York.
“Summer is here, and we’re excited to make this the best one yet!” said Pete Thornfield, VP Brand Marketing at Dave & Buster’s. “This year, we’ve got bigger and better offerings to get our guests excited. With our new menu and cocktail offerings, game launches and introduction of our NFT Digital Collectible Coins & Cards, we’re excited for our guests to unlock that everyday winning feeling with family and friends.”
