Dave & Buster’s Adds VR Attraction

Anna Wolfe
Senior Editor - Restaurants
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VRstudios, a provider of commercial-grade, wireless, multiplayer virtual reality (VR) turnkey solutions for Location-Based Entertainment (LBE) businesses, announced the deployment of its VRcade Attraction Management Platform (AMP) to operate and manage the new Dave & Buster’s multiplayer VR attraction platform, featuring Jurassic World. AMP’s cloud-based architecture and enterprise features enable it to centrally manage and power the attraction at over 110 locations.

The Jurassic World VR Expedition will be available starting on June 14 at all Dave & Buster’s locations.

The AMP deployment is the result of a larger project between VRstudios and Dave & Buster’s. Working together from the inception of the new VR attraction project, VRstudios was entrusted to manage the sourcing and integration of all the key components of the attraction including the proprietary simulator, VR hardware, motion control software, content and management platform. In addition, the two companies continue to work together to produce additional content experiences for the custom system.

The Dave & Buster’s deployment benefits from the AMP strategy to deliver an enterprise-class management platform specifically designed for LBE operators, by integrating best-in-class hardware, software and commercial VR content, combined with multiple customizations to enable a turnkey solution, streamline the deployment and simplify the daily operations. AMP is the centralized user interface for the proprietary system including integrations for motion control, system operation, status monitoring, content management and customer line management with SMS notifications. The local operator runs the attraction through a small tablet with touchscreen access to functionality locked to the profile of the specific employee. AMP’s enterprise employee management module also enables centralized tracking and logins for hundreds of employees across all the Dave & Buster’s locations.

Multiple Player Virtual Reality
Dave & Buster’s new attraction is a breakthrough for extending commercial availability of true multiplayer virtual reality to locations around the country. AMP enables the seamless integration of technology and content from best-in-class providers including Hewlett-Packard, HTC, Universal Studios and The Virtual Reality Company.

“We’ve been very thoughtful and particular about how we introduce VR attractions to our stores, and it was critical that we engage with a trusted partner and technology leader in commercial VR systems,” said Kevin Bachus, SVP Entertainment & Games Strategy. “We have a longstanding relationship with VRstudios. They are a pioneer of multiplayer VR attractions for location-based entertainment, and we’ve capitalized on that experience for both their enterprise technology and managing the large-scale integration of our unique attraction.”

The new Jurassic World VR Expedition will be available starting on June 14 at all Dave & Buster’s locations.

Dallas-based Dave & Buster’s Entertainment Inc.operates 114 high-volume restaurant/entertainment complexes throughout North America.