Customer Relationship Management (CRM)

Next-gen point of sale systems can be central to providing personalized service, but integration is key. The point-of-sale can play an important role in providing such service, while also creating opportunities for increased guest spending. In this month'S Executive Q&A, Jim Dennedy, CEO of Agilysys, talks about how high-tech, tightly-integrated POS systems are providing these opportunities.

Hotel management systems are shifting from on-property to cloud-based, from tethered to mobile, from data-heavy to insight-rich. Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed. HT spoke to both hoteliers and PMS vendors for feedback on trends ranging from cloud-based solutions to expanding mobile capabilities, the possibilities rich data can provide in personalizing the guest experience, and more.

Recent research forecasts that rising focus on customer engagement and social platforms will drive social CRM industry.

The Punchh platform engages customers with mobile rewards and social media interaction.

The third-largest IT company in Europe is bringing its fully-integrated, end-to-end solution for hotel chain management to North America.

Brookstreet Hotel empowers meeting planners with the Benbria Loop Mobile Event Engagement solution.

At HITEC 2013, Runtriz introduced its latest innovations enabling hotels to engage guests in new ways.

ZDirect launches a predictive analytics eMail survey for Shell Vacations Hospitality that achieves a high response rate and drives $100,000+ in room revenues.