Customer Relationship Management (CRM)

On the heels of announcing a global initiative for mobile check-in, Hilton Worldwide's digital and technology leaders discuss their collaboration and future plans for mobility. In what is an industry-first development, Hilton has initiated the wide-scale deployment of mobile-enabled check-in and room selection for its loyalty program members. HT speaks to Geraldine Calpin, senior vice president & global head of digital, and Bill Murphy, CIO, to get insight into the strategy and collaboration behind the project, plus insight into Hilton's future plans for mobile devices.

The 2014 Global Traveler Study offers hotel and restaurant executives detailed insight into the mind of the modern traveler. Through global consumer surveys across a wide range of demographics, Hospitality Technology magazine and Cognizant Business Consulting have uncovered traveler preferences for the use of mobile devices, social media, and loyalty programs in their interactions with hotels and restaurants. Sponsored.

Hotels and restaurants are both looking for ways to truly connect and engage in meaningful ways with guests. Rewarding loyal consumers doesn't come without cost, however, and for that reason it's critical to reward the right population.   

Finding ways to understand what guests want and deliver that in a way that is meaningful to them is one of the keys to having a successful loyalty strategy. Jay S. Rein, Practice Leader, Travel & Hospitality, for Cognizant Business Consulting, offers a roadmap for hospitality operators to follow in order to create compelling rewards programs to drive loyalty and appeal to next-gen customers. Sponsored.

Despite concerns about security, CIOs and IT leaders are moving an increasing percentage of their organizational information into the cloud. Many of these executives are making growing use of private cloud and SaaS delivery models. Here HT talks to industry experts about their experiences, best practices and concerns for the future of managing hotels in the cloud.

Incorporating digital marketing activities into an everyday work routine can help maximize growth. Chief consultant for Piedmont Avenue Consulting, David Mitroff, offers tips to strengthen loyalty and increase new business with social and e-media strategies.

Interconnect module enables hospitality and Quick Serve Restaurant companies to take input from Watson pertaining to customer demand influences and automatically alert the right people to take specific action based on established best practices.

Kube Systems portable charging stations have been rolled out in 29 locations to meet customer demand for more convenient ways to charge devices.