Criton, HotelREZ & Best Loved Hotels enter into partnership as demand for mobile technology soars

Michal Christine Escobar
Senior Editor, Hotels
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Hospitality tech provider Criton has partnered with HotelREZ Hotels & Resorts, to include Best Loved Hotels, to facilitate the adoption of mobile technology in the hospitality sector, following a record year for contactless services demand.

The partnership with Criton will enable the thousands of HotelREZ and Best Loved member hotels to discover the benefits of a mobile-first approach and will facilitate the adoption of customizable hotel apps to offer contactless services, increase guest spending and reduce costs. 

In 2020, hundreds of hotels have adopted Criton’s mobile guest engagement and integrations platform to reduce touchpoints, save costs on printed materials and offer a safe guest experience. As restrictions are starting to ease in the UK and many hoteliers are preparing to reopen, the partnership aims to ensure the sector embraces the change needed to overcome the challenges that the pandemic has presented and use technology to reduce operating costs, increase incremental guest spend while safeguarding guests’ wellbeing moving forward. 

Julie Grieve, Founder and CEO of Criton said: 

“I am truly delighted to partner with HotelREZ, to include Best Loved Hotels, and I am looking forward to working more closely with their teams to simplify the digital transformation process that many hotels are going through. 

The pandemic has accelerated the process that had already started a few years ago and mobile technology now plays a vital role in supporting social distancing and giving guests access to services at the touch of a button. I am proud that our platform has been helping hoteliers increase profitability while enhancing the guest experience with features like food ordering and mobile check-in.”

Mark Lewis, CEO and owner of HotelREZ Hotels & Resorts, said:

 “We are delighted to partner with Criton and their guest engagement and integrations platform.  The pandemic has had a catalytic effect on the adoption of mobile technology in the hospitality sector, with contactless services supporting behavioural change in travel.  We believe Criton will enable our members to rationalise their approach, adapt their traditional SOP’s, stay engaged and drive vital incremental income”.

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