Crave Interactive Launches AppLess Mobile for Hotel Guests

Crave Interactive, a developer of cloud-based digital guest experience platforms for hotels, announced the launch of Crave AppLess™ Mobile. The solution allows hotel guests frictionless access to digital guest services on their own devices, without the need to download a mobile App.

Hotel Apps statistically have very low levels of engagement with guests, due to the reluctance of the guest to download an App before accessing services. Recent advances in technology means that all major mobile phone brands now have a QR code reader built into the camera. Crave's AppLess™ Mobile uses location intelligent QR codes which enable guests to access a variety of services by simply pointing their camera at any code.The instant and easy access that these codes now provide is leading to an explosion of mobile services that don't require an App download.

Crave's AppLess™ Mobile is specifically designed for guests to gain instant access to the services and information they want, from multiple touch points throughout a resort or property.

The flexibility of the Crave system means hotel guests can access their in-room services and room controls, as well as specific services from any resort location. Crave also has integrated easy payment technologies - including Apple Pay and Google Pay - so guests can order and pay for food and drink to be delivered to their location, whether at a bar, a cabana, a meeting room or a casino floor.

Crave AppLess™ is also integrated with the company's new Video Services Platform, so guests can choose to contact real staff via instant video call and text chat.

Crave AppLess™ Mobile can complement Crave's successful in-room tablet solution, with a single system delivering content to tablets and guests' mobile devices. The solution utilizes the latest mobile HTML technology to provide the ultimate in performance and flexibility, powered by the proven and scalable Crave Cloud Digital Guest Service Platform.

Crave will be showcasing its new technology at the Future Guest Experience 2019 Conference in Las Vegas, Nevada.