Coca-Cola Teams Up with Omnivore to Launch Digital Marketplace
Coca-Cola North America is launching a digital marketplace that connects its foodservice customers to pre-vetted, industry-best restaurant technologies with competitive pricing. The marketplace of solutions for front of house, back of house and outside of house is powered by Omnivore, a universal point-of-sale connectivity platform, that offers seamless integration into restaurants' point-of-sale (POS) systems. The marketplace is the result of a year-long collaboration between Coca-Cola and Omnivore and one output of Coca-Cola's investment in Omnivore, announced in late 2018.
Today, restaurant consumers' expectations and use of digital technology are evolving at a record pace, creating growth opportunities for restaurants. While third-party technology companies are innovating to provide game-changing solutions for the restaurant industry, it is challenging and costly for restaurant operators to research, test, integrate and deploy the right technologies to capitalize on this growth opportunity.
Coca-Cola's digital marketplace addresses these concerns. Experts at Coca-Cola and Omnivore have partnered to vet foodservice technologies, taking the guesswork out of finding the best-in-class digital solutions for restaurant operators. Coca-Cola's strategic partnership with Omnivore allows for easy and affordable integration between any of the technologies in the marketplace and a restaurants' POS system. This seamless connection capability reduces the time, money and resources restaurants currently expend on technology integration.
The curated marketplace will include restaurant technologies to improve consumer engagement and optimize all aspects of restaurant operations, including:
- front-of-house technologies (tableside ordering and payment, guest engagement, kiosk, digital menus);
- back-of-house technologies (inventory, labor, analytics); and
- outside-of-house technologies (online ordering, third-party delivery, loyalty and more).
Coca-Cola and Omnivore are collaborating with technology providers for inclusion in the marketplace, which is scheduled to launch in September. Access to the marketplace and technology integration through Omnivore is free for Coca-Cola customers. Cost to a restaurant for technologies in the marketplace will vary by technology.
Coca-Cola has been focused on providing digital solutions for their customers the last few years. This spring Coca-Cola and Omnivore launched the Menu Management Solution (MMS) app that allows restaurants to own their digital menu content and control their brand across any digital platform.