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04/14/2022

CKE Restaurants Selects New Loyalty Program

Adding Punchh’s technology is the latest chapter in CKE’s digital journey that kicked off with Olo in late 2020.
Anna Wolfe
Senior Editor - Restaurants
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CKE new loyalty program
CKE's implementation of Punchh implementation includes innovative new customer acquisition tools, marketing campaign automation, integrated offers, and data analytics.  

CKE Restaurants Holdings, Inc. (CKE) – the owner, operator and franchisor of Carl’s Jr. and Hardee’s – has partnered with Punchh to introduce an upgraded digital loyalty program to all of its stores. 

CKE rolled out Punchh's enhanced loyalty solution in phases to fully support both the Carl's Jr. and Hardee’s brands. The implementation includes innovative new customer acquisition tools, marketing campaign automation, integrated offers, and data analytics.  

Loyalty Matters

CKE's move comes as 49% of restaurants surveyed say loyalty tools are driving POS purchasing decisions in 2022, according to HT's 2022 POS Software Trends report.

Punchh’s loyalty technology integrates directly into CKE’s unified digital commerce tech stack, which includes the Olo ordering platform for online ordering and delivery.

“We are very excited about how this partnership with PAR will elevate our guest experience even further,” said Phil Crawford, CKE’s Chief Technology Officer. “Punchh provides a convenient solution to engage customers with their seamless in-store and online interfaces, making it easier than ever to reach our guests through multiple interconnected touchpoints. We look forward to seeing our brands continue to grow and adapt to the technology that is driving the restaurant industry’s success.”

Read now: CKE, Inspire Brands and Taziki’s Mediterranean Cafe take the MURTEC stage, discuss ML/AI as a gamechanger for the industry.

Adding Punchh’s technology is the latest chapter in CKE’s digital journey that kicked off with Olo in late 2020. Previously, CKE selected PAR’s Brink POS software for their corporate-owned restaurants and has been a longtime PAR hardware customer as well. 

CKE is the latest company to join Punchh’s rapidly growing roster of global enterprise brands. During the last year and a half alone, Punchh has gained more than 70 new customers including brands such as Taco Bell, Blaze Pizza, El Pollo Loco and more.