Phil Crawford, CTO of CKE Restaurants, takes the stage at MURTEC to share his thoughts on the technology transforming restaurants now and into the future -- AI, ghost kitchens, voice, robotics and more.
Just six months into his new role, Crawford shares his next big moves at the mammoth QSR powerhouse known for its Carl's Jr., Hardee's, Green Burrito and Red Burrito brands.
In this Firechat hosted by RTN Co-Founder Angela Diffly, learn what Crawford sees as "truly an avenue for growth," for not only QSRs, but also fast casual and other restaurant formats. He also shares a real-world approach to artificial intelligence: "If you can leverage AI... to inject orders automatically, it becomes a leverage point moving forward."
His bottom line? “If you can make it one frictionless environment, from ordering to payment to food, you are going to win.”
Crawford is one of the dozens of speakers at MURTEC, a virtual event, April 13 and 14 at murtec.com. In the wake of rapid digital transformation, MURTEC is helping restaurants fully embrace the potential of new technologies. The education is hyper-focused on providing access to winning ideas, while the immersive networking reconnects you with industry peers. Join us and have some fun!
- MURTEC Virtual Mixer: Tuesday, April 13th at 4:15pm ET
- MURTEC AWARDS "Happy Hour" Networking Reception: Wednesday, April 14th at 4:15pm ET
This is a unique online event that you don’t want to miss. Registration is free to qualified restaurant technologists. Register now at murtec.com