City Barbeque has partnered with Radius Networks, a location-based technology company , to launch a new-and-improved curbside pickup experience, FlyBuy Pickup. Since introducing FlyBuy pickup, City Barbeque has seen a dramatic increase in sales, with curbside business growing from 14% to 35% in days.
FlyBuy Pickup enables City Barbeque to have complete visibility into the customer’s journey to the restaurant, maximizing food freshness and decreasing wait time. FlyBuy sends the restaurant an accurate ETA and alerts the restaurant when the customer or driver is within a certain radius of the restaurant, upon entrance to the property, and when they have settled in a parking spot in a virtual pickup zone. Customers are greeted by someone from the City Barbeque team promptly upon arrival in the curbside pickup zone, with their order in-hand.
“The addition of FlyBuy has been met with such enthusiasm from both our employees and our customers,” says Judy Kadylak, CMO from City Barbeque. “We have already seen significant growth in our curbside business, which has had a major impact on overall sales. FlyBuy Pickup has helped us operate efficiently while stores begin to reopen, and enables us to replicate the five-star experience that customers receive when they are dining in the restaurant, with fresh food and prompt service.”
An Integrated Solution
FlyBuy is already integrated with the platform that powers their online/mobile ordering, so City Barbeque orders automatically get funneled through the FlyBuy process. This creates both a frictionless experience for the customer, and for the restaurant staff. All curbside and delivery orders will be automatically ingested into the system and alerts are provided to staff.
Columbus, Ohio-based City Barbeque is a fast-casual barbecue chain with 48 locations across six states.