Choice Hotels Takes Guest Input to Heart: Revamps Website According to Direct Feedback

Leading worldwide lodging franchisor Choice Hotels International, Inc. has introduced consumers to its completely re-designed, innovative website, with easier search features and improved design to satisfy the hotel search needs of every traveler.
The new website comes as a result of direct feedback and input from hotel guests as well as extensive consumer research. The company has made the improvements that consumers asked for, making it easier for people to find and book the right hotel for their travels. Some of the enhanced and interactive features of the new site include:
  • Ability to search by attraction, city, Zip Code, address, and more using a single entry.
  • Find the best deals with hotel comparisons, highlighted deals and amenity icons.
  • Easily compare rates and packages according to needs and interests.
  • Personalization feature to save favorites for trip planning and faster future booking.
  • Streamlined online profile and account sign-in.
  • Improved Choice Privileges pages for easier account management.

"Our new site features streamlined booking and hotel selection options that will improve our guests' online experience with a goal of increasing conversion rates and delivering more reservations for our hotel franchise owners, " says Mary Beth Knight, senior vice president of eCommerce and Global Distribution. "With the launch of our new website, we're continuing to leverage and optimize the strength of our direct online distribution channels."

Other recent innovations in the eCommerce realm from Choice Hotels include the recent launch of the hotel industry's first-ever global application for the iPhone in 2009. The company continues to expand the range of support it provides for mobile applications, including smartphones and mobile devices.

Razorfish, one of the world's largest digital agencies, worked with Choice Hotels to craft the strategy behind the site's new design, created the visual design elements and executed the front-end development.

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