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Choice Hotels International Installs choiceADVANTAGE Cloud-Based PMS in 5000th Location

Choice Hotels International Inc. deployed its cloud-based hotel property management system, choiceADVANTAGE, to its 5,000th hotel – the Comfort Hotel De L'Europe of Saint-Nazaire, France.

The user-friendly choiceADVANTAGE solution provides Choice Hotels franchisees with advanced hotel management functionality, with feature such as efficient guest servicing, sophisticated revenue management, complete groups functionality, remote access and full integration with the company's programs. As a cloud-based software, the system is also accessible from any computer that offers Internet access.

"From the moment a reservation is made through check out and even after a stay, our choiceADVANTAGE system provides our franchisees with a fully integrated solution to manage guest interaction at every stage," said Todd Davis, chief technology officer for Choice Hotels. "Specifically designed and built to seamlessly interact with our central reservation and customer relationship management system on the Internet, this software adds value for our hotel owners and we're thrilled for its now truly global footprint."

As an above-property, Web-based solution, choiceADVANTAGE requires a minimal initial investment for hotel franchisees, since it eliminates the need to purchase, store and maintain the costly infrastructure and hardware typically associated with traditional property management systems.

In a related milestone, the company also recently celebrated the 2,000th installation of its Rate Center management tool, developed for the choiceADVANTAGE system, which allows hotels to more effectively manage pricing and inventory. In addition, Choice Hotels recently surpassed the $1 billion mark for 2011 annual revenue, a record number for the company.

The choiceADVANTAGE software is currently in operation among properties in the U.S., Canada, Mexico, United Kingdom, France, Australia and New Zealand. Plans to continue to introduce the software in Choice Hotels brand properties across Europe are in process. Choice Hotels celebrated its 3,000th property installation of choiceADVANTAGE less than two years ago in June 2010.

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