Chipotle Expands Use of AI, Adds Alexa Reordering Skill

Chipotle Mexican Grill has added a Chipotle skill for Alexa to enable customers to reorder their favorite Chipotle meals for delivery or pickup.

To celebrate the reorder skill and the company reaching 7 million enrollments, Chipotle is giving away Amazon Echo Dots to all of its existing Chipotle Rewards members named Alexa.

"We always strive to introduce additional access points in the Chipotle ordering experience and overall digital ecosystem," said Nicole West, Vice President of Digital Strategy and Product Management at Chipotle. "With this new skill for Alexa, our customers can get their favorite Chipotle orders delivered straight to their door in the most convenient way possible – all they need to do is ask."

Additionally, Chipotle has also rolled out its own artificial intelligence-generated voice assistants to all 2,500 restaurants. The system is designed to reduce friction in the restaurants so that customers can go through the entire ordering process effortlessly and employees can focus on providing the strongest possible guest experience in the restaurants. The voice automation provides the option to pay ahead and the ability to skip the line and go straight to the digital pickup shelves or drive through the Chipotlane to collect the order.