Checkers & Rally’s to Use SMS to Send Personalized Offers

Drive-thru restaurant chain Checkers & Rally’s has selected Mobivity to power its mobile customer engagement programs in over 875 of its U.S. locations.

The programs will utilize Mobivity’s Reach to send timely, personalized mobile offers to Checkers & Rally’s customers via SMS text messaging. This will enable the brands to connect with their customers at their moment of choice and ultimately drive guest frequency and spend across all of its locations nationwide.

“We are excited to have a partner like Mobivity that cares as much about consumer digital engagement as we do about crafting our Famous Seasoned Fries and the experiences that our guests have come to love,” said Jason Carrigan, Vice President of Digital Marketing and Guest Experience at Checkers Drive-In Restaurants, Inc. “Leveraging data, personalization, and attribution are top priorities for our digital marketing strategy and Mobivity’s Recurrency platform uniquely blends these capabilities into one cohesive platform for mobile engagement and increased guest frequency. ”

Checkers & Rally’s chose Mobivity because of its patented technologies that effectively engage customers through personalized mobile campaigns that have been proven to drive customer frequency and spend. Using next generation machine learning technology, Mobivity has ingested and analyzed billions of full basket brick and mortar point-of-sale transactions, across more than 40,000 global restaurant locations, to deliver personalized, fully attributable promotions and offers to millions of consumers.